Archive for December, 2009
3 Financial Advisors Who Innovated In 2009
Dec 29th
2009 was a very different year, wasn’t it? For everyone associated with investing. Personally, we’ll remember it as the first year that we had a view into the everyday life of financial advisors, thanks to Twitter. We think it’s sharpened our understanding of what advisors need and hence the value we bring to our clients.
As we review our direct tweets from the year, we see lots of dialogue with our fave advisors and the people we consider as part of the financial advisor support system. We’re also reminded of our interactions with advisors who have since stopped tweeting or have deleted their accounts altogether. We wish them well and look forward to re-connecting in 2010.
But as the days dwindle down to a precious two, we call your attention to three advisors whose tweets we’ve been following all year and who are included on AdvisorTweets.com. The advisors stand out to us both because we can see what they’re doing and because what they’re doing strikes us as pretty innovative. While their accomplishments are familiar to those in the Twitter stream, we thought we’d note them here for those outside the Twitter echo chamber.



We wrote about @RussThornton on our RockTheBoatMarketing.com blog in April. Russ founded the FinancialAdvisor Forum which offers advisors true networking. We show it to clients when we fear they’re on t`he verge of over-investing in their advisor content sites–if advisors are going to network, they’re likelier to network on Russ’ site.
Russ is a bit of a technology geek, which we mean as a compliment. We’ve shared notes with him off and on this year and were sorry when he said he was leaving Twitter in the fall. He’s back on Twitter now and offering a free five-part email course that offers to show investors “how to take control of your wealth management.” A couple of advisors have tweeted their approval.

Carl Richards’ (@BehaviorGap) work on his own BehaviorGap.com site and syndicated on MorningstarAdvior.com set the tone early in the year with his sketches and writing that seek to reveal and understand investor motivation. As you’ll note in his bio, he describes himself as the Founder of the Secret Society of REAL Financial Planners, a group he made up this year.
We commented on Carl’s rock star status in our ebook (5 Friction-less Ways Investment Management Marketers Can Take Part in Social Media) in May, and we continually show the Behavior Gap work to our clients within asset management companies. There’s an economy (and a directness) to its messages that many mutual fund/ETF marketing communications lack.
Carl is on Financial Planning’s list of Movers and Shakers of the year.
Good Financial Cents, the blog of Jeff Rose, CFP (@jeffrosecfp) yesterday published a rich list of the top 135-plus 2009 personal finance posts as selected by the bloggers that wrote them. From my perspective as a former journalist and publisher, the work involved in coordinating the collection alone was impressive. What it shows, as we’ve seen all year as his work has been syndicated, is that this financial planner has serious content marketing chops, including search engine optimization savvy.
There’s still so much room for advisors to innovate and interact in new ways online. These three don’t cover the waterfront, by any means. (And if you have additional names to add, please comment below.)
Here’s to the new year and what it brings as advisors elevate their art of communicating their value online!
What To Do Before The Year’s End? A Bevy Of Financial Advisors Offer Tips
Dec 21st
Starting mid-November, the financial advisors who make up the AdvisorTweets.com universe have been doing what they can to focus investors on year-end financial planning considerations. There are investment gains and losses to be harvested, tax credits to be pursued and deductions to be accelerated. Below are some tweets with links to advisor-produced content.
In addition, advisors have found (and sent links to) a wealth of articles about year-end financial decisions. Use the AdvisorTweets’ Search box to find more on specific topics.
@jdbuerger Here are some great End of Year Tax Planning Tips for 2009 http://bit.ly/8ByFuk
@CurtisASmithCFP Two weeks left 2009. “Year-End Financial Moves” http://ow.ly/Mu0R
@MHSchneider 2009 Year End Tax Planning: http://bit.ly/6NnQeI
@BestAtlWealth Check out: “17 Tax Tips for Year End | Best Atlanta Wealth Management” (http://twitthis.com/saoiz4)
@OliverPlanning My year-end financial planning tips: http://bit.ly/8WWaup http://bit.ly/4FAICh
@rwohlner The end of the year presents financial opportunities and challenges. Talk with a NAPFA, Fee-Only advisor – http://bit.ly/JUWf5
Building Financial Advisor Referrals
Dec 17th
“When people stop looking at marketing as an event and start thinking about it as a system, everything changes.” Those were the words of small business marketing expert John Jantsch at Wednesday’s Word of Mouth Marketing Supergenius conference held in Chicago.
Having just researched a book on “highly referrable” small business professionals, Jantsch of DuctTapeMarketing.com had a lot to say about building referral systems. Afterward, we asked him a few questions about earning financial advisor referrals specifically.
In this three-minute video, Jantsch recommends following a thoughtful process that relies on advisor-produced content. Advisors’ work on Twitter (as showcased on AdvisorTweets.com) and their other social media activities provide a real-time way for clients and prospects to get to know advisors, what Jantsch considers a prerequisite to earning prospects’ interest and winning client referrals.
The Trusting Souls That Make Up The U.S. Investing Public
Dec 15th
I was paging through the Adobe Acrobat file of FINRA’s just-released National Financial Capability Study when @planadviser sent a tweet to an article they’d written about the findings. The article covers exactly what I was interested in–investors’ use of financial advisors–and so we recommend it to you. We won’t be at all offended if you jump off this page right now to read it.
Feel free to leave us to ruminate on the value of an AdvisorTweets site to an investing public (85% according to the study) that doesn’t do a background check on their financial advisors. Almost half of those surveyed talk to exactly one advisor before deciding to work with that advisor.
Seriously? We don’t have the data at our fingertips but we’d suspect that more research goes into the evaluation of a cellphone plan or a cable television service!
Advisors’ Tweets Provide Early Insights On Roth IRA Conversion
Dec 8th
Financial advisors have been stepping up their tweets on and links to articles and commentary about a new rule that goes into effect in January that enables more taxpayers to convert their IRAs to Roth IRAs. (For more information, see Sunday’s Wall Street Journal article “Get Ready for 2010–The Year of the Roth IRA” and the several accompanying comments.)
“Roth IRA” is a search topic that has seasonal interest, according to Google Trends U.S. search traffic over the last several years, as shown below. The second graph is of just U.S. traffic over the last 12 months.
Search interest has yet to materialize late in 2009. This is unremarkable in itself. While searchers’ interest in the term spikes in the first four months of the year leading up to the April 15 tax filing deadline, overall interest has steadily declined since 2005. With next year’s change, that trend could reverse in the next several months.
Even as news coverage about the change spiked this fall, searchers seem to have been unmoved–they’re not searching for much information on the change yet.
The media are going to continue to report on the changed rules, of course, and offline financial and tax advisors will no doubt use their traditional means to notify their clients about the opportunity.
By providing early, continual commentary about issues influencing the Roth IRA conversion, financial advisors using Twitter are demonstrating their marketing savvy as well as keeping their followers better informed. Remember that you can use the Search box to find Roth-related tweets.
Dow Jones Gets It
Dec 2nd
Over the last few weeks, The Wall Street Journal Digital Network has been showing some interest in what can be learned from financial advisors who tweet (the cause to which AdvisorTweets is dedicated) and their support systems.
On November 20, The Wall Street Journal Financial Adviser blog reported that Twitter Yields Intelligence for Advisers. While using Twitter may not explicitly produce new clients, advisors value the networking benefits of the social network, the article reported.
Today, FINS, the guide to finance jobs, published The Top 10 Twitter Feeds for Career-Minded Advisers whose thesis was that junior or new advisors could benefit from following advisor tweets. Of course, we agree!
Cited in the article were three advisors (@rwohlner, @jessefelder and @curtisfinancial) we follow on AdvisorTweets, with others representing individuals, organizations and online publications that we wholeheartedly recommend, too, but can’t follow via our all-advisor AdvisorTweets account. (See Please Follow @AdvisorTweets–And Some Of Our Favorites for an explanation.)
OK, our work was mentioned in the articles but, sincerely, that’s not the reason we’re happy to see this coverage. We love the fact that these professional communicators are getting some attention. We’ve commented before and elsewhere about the skepticism expressed by those not participating in social networks. They don’t get it because they’re not experiencing the value.
I was among the sources that Laura Lorber, the writer of today’s article, asked for input. As I told her, asking me for my favorite advisor Twitter accounts is like asking for my favorite Web site. Impossible! Can’t be done. In each account I think I can see the advisor building his or her own brand, and I appreciate their varied approaches.
Roger Wohlner, Jesse Felder and Cathy Curtis are among the cream of a bumper crop of advisors who each in their own way use their 140-characters to demystify investing and the process and expectations of working with a financial advisor.
What’s happening via Twitter and for that matter LinkedIn, Facebook, Blip.fm, etc. is the formation of observable, accessible communities. Dow Jones, a company that built its empire on identifying and reporting on value first, gets it.


