Archive for March 1, 2010
Financial Advisors, Are You Using RSS Feeds?
Mar 1st
We’d like to second the question that @AdvPerspectives asked this morning via Twitter. Advisor Perspectives is an online publication whose target audience includes fee-only financial advisors. We’ve been a fan but, because we’re mad RSS-users (and AdvisorTweets is riddled with them), we always wondered why the site didn’t offer RSS feeds.
As of today, they do (subscribe here), which they announced via Twitter. And they ended the tweet with the question we’d like to ask, as well: Is this valuable for you?
We care for a few reasons.
Financial advisors who tweet are managing a firehose of information. RSS can make your work easier and more enjoyable. Those of you who are actively creating content beyond Twitter also have reason to consider RSS for your sites. If you don’t use RSS but are curious, watch this excellent Brainshark tutorial from RidgeWorth Investments.
We believe that the lack of RSS feeds is one of the glaring deficiencies of asset manager sites and we consistently urge our Rock The Boat Marketing clients to add RSS. We specifically cite financial advisors as a key audience who will benefit by using RSS subscriptions as opposed to needing to continually check back on a site.
But if you, the most wired financial advisors (online and tweeting), say that you’re lukewarm on RSS, maybe we need to dial back the urgency of getting RSS added. (We still think it’s a must feature to offer for other content consumers, though.)
Please, we’d love to get your feedback–either comment below, reply via Twitter or send us an email.


