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Discover How to Build Your Social Success

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Not too long ago, your expertise and skills (not to mention charming persona) were probably enough to get your foot in the door with many prospects. Cold calling wasn’t fun, but it did help grow your business.

Today, most business decision makers have little interest or patience for unsolicited intrusions. According to LinkedIn, only four percent of buyers have a positive impression of a salesperson contacting via a cold call.

Why the change? Technology. Blame the Internet, satellite and cable television and radio, DVRs, mobile technology, and more. Business-to-business and business-to-consumer purchasing is now in the hands of the buyer.

Your marketing must reflect this evolution. In the simplest of terms, your strategy must switch from an outbound to an inbound perspective. You have to cut way back on all the old school ideas: cold calling, telemarketing, direct mail pieces, print ads, and email spam. In their place you need to concentrate on permission-based marketing tactics: newsletters, blogs, social media, search engine marketing, and other value-adds.

The key here is the phrase “permission-based,” which means people actually tell you they want you to share your smarts. They consider you an expert, and not because you say so, but because you demonstrate your thought leadership.

Thought leaders are at the forefront of their industry. To build and establish your social success you must become a thought leader. You must write, speak, publish research, and use social platforms to amplify your reach.

Write – Consistently offer followers your perspective on the things they care about; the topics that keep them up at night. You don’t have to write pages and pages, in fact, short, sweet, and to-the-point tips are great. When you have something a little more complex to cover, consider breaking the information down into digestible chunks (maybe several blogs) and use visuals like infographics to help break up the copy.

Speak – You are in a people-facing business, so hopefully that means you’re comfortable speaking in front of a crowd. Use that skill to interact directly with your clients and prospects. Reach out through industry-specific gatherings, association meetings, conferences, and local events. Also consider hosting small invitation-only dinners or luncheons so you can showcase your industry knowledge and relate in a more intimate environment.

Publish research – No, you don’t have to write a 100-page thesis, just offer up your expertise with some well crafted studies. These one- or more multi-page handouts make for great lead magnets that can help you capture and grow your audience. Keep in mind, they don’t just have to be in a standard written form; consider also using videos, PowerPoint presentations, or live broadcasts.

Amplify your reach – Social platforms and your website are crucial to building your social success. You need to consistently and actively participate with new and ongoing conversations by sharing your smarts and offering quality, curated content on LinkedIn and Twitter. Likewise, you can use these sites to promote your blogs and research with short summaries and links to the full content on your website to help build your audience base. By regularly adding fresh content to your website, you feed the Google search engine beast and improve your digital footprint. (If you want help understanding how to make all this happen, check out my April ShoeFitts Digital Institute live broadcast, Can Social Media Marketing Work for You?)

Building your social success starts with a strong permission-based marketing strategy. Remember times have changed. You cannot garner that success by shoving your foot in the door. You need to provide client-centered material with a clear value-add, so people want to open their doors. Become a thought leader and share your thoughts; your social and business success will follow.

 

ABOUT SHERI:
With 25 years in the financial services industry, Sheri is a recognized influencer, popular social media speaker, and a creative marketing force. As president of ShoeFitts Marketing, she collaborates with broker/dealers, financial advisors, third-party administrators, and financial professionals to help them leverage marketing tools and social media strategies to make meaningful connections that build business and grow sales.

 

 

Is Your Digital Branding Done Right?

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Branding can be a complicated beast for many companies, even for the mega-giants advertising on one of the biggest stages: Super Bowl. Did you happen to catch the not-so-inspiring, odd, and vague commercials this year? I did (of course, because I’m a marketing nerd!), but I wasn’t the only one to spot the branding hiccups.

So, how can you make sure your digital branding is done right? Take a moment and consider the following:

Define your brand. What do you stand for? Why do you do what you do? How do your services differ from everyone else? How do you help meet the needs of your clients? As I point out in a recent ShoeFitts blog, Three Simple Ways to Tell Your Brand is Stuck in Groundhog Day, you need to do some serious soul searching to develop a meaningful brand and brand message.

Regularly revisit your brand. Okay, so maybe you do have a brand messaging statement and a clear value proposition. However, when did you last review it, and make sure it’s still current and relevant? For instance, does your brand address the needs of today’s clients? Are you articulating how you meet those needs?

Brand design isn’t just a logo. Your brand encompasses everything you do, and more importantly, every client experience. I liken these experiences to touchpoints, and have a handy dandy . Sure some of these may be obvious, but even the small points—such as how you answer your phone—are important considerations.

Evaluate your website. Yes, I often speak and write about the importance of strong websites, but with good reason—many B2B buyers use online research for making purchasing decisions. When someone visits your website, is your brand identity and value clear, or is it buried by jargon and outdated photos? At ShoeFitts, we often work with financial services firms to help bring their website design and content up-to-date. You’d be surprised at how many companies put up a website five or more years ago and then never looked at them again! Worse yet, many of these sites are not mobile compatible, are a visual nightmare, have weak content, and are slow to load.

Consider the social media experience. Your digital brand needs to include all of your social media interaction on LinkedIn, Twitter, and any other sites you may use. This means you need to be mindful of the brand messaging and brand visuals. If I check out your LinkedIn profile, will I see a clear statement about you and your business? Or will it read like a resume? Do you have a professional profile photo and quality cover image? Do you have a company page? Will I want to do business with you?

Creating a strong digital brand does not happen overnight, but you need to start the process. If you want more tips and ideas, register for my March 17 ShoeFitts Digital Institute webcast, How to Create a Killer Digital Brand. This one-hour presentation will help you take your brand from ho-hum to rock star.

 

ABOUT SHERI:
With 25 years in the financial services industry, Sheri is a recognized influencer, popular social media speaker, and a creative marketing force. As president of ShoeFitts Marketing, she collaborates with broker/dealers, financial advisors, third-party administrators, and financial professionals to help them leverage marketing tools and social media strategies to make meaningful connections that build business and grow sales.

Avoid March Madness: Elevate Your Game with Digital Gear

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Did you ever stop to realize March Madness is about more than basketball? Oh sure, the games take center stage and can put your life on hold, especially in the early rounds when Cinderella stories unfold. However, March Madness also equates to a make or break time of year for marketing and sales.

Come the end of March you are already a quarter of the way through 2016, and you better have a strategy in place for rocking your digital efforts. If not, the madness sets in as you grapple with how to keep pace with your more digital savvy competitors—you know, the folks who connect with clients and prospects on LinkedIn, and share their smarts and nurture followers with blogs, email tips and newsletters, and webcasts. Even more maddening, they have awesome websites and they know how to promote their content using LinkedIn and Twitter.

How do they do this? Who has the band-width, not to mention the time? It’s enough to make you go stark raving mad.

However, before you totally lose it, let me help you. In my upcoming ShoeFitts Digital Institute broadcast, Can Social Media Marketing Work for You?, I address and coach listeners through many of the key issues that keep people on the bench. I diagram examples, plus provide tips, sample schedules, and time-saving rituals.

My broadcast also includes guidance on when and how to seek outside assistance, and digital tools that can help make your life easier. Believe me, I couldn’t do half of the social media marketing we do at ShoeFitts if it wasn’t for some spiffy tools that make our lives much easier.

So let me be your point guard, and toss you my top five favorite tools (if you want my full list, check out my Ultimate Digital Gear Guide) This five-page tip sheet is filled with creative, smart ways to help you elevate your game.

 

  1. Feedly – My favorite content curation tool, Feedly lets me customize my own digital newspaper. You pick the topics and/or sources and Feedly provides you with just the news you want to read. When I find something worth sharing with my tribe, I pass it along using social media and include a sentence or two letting them know why I think the article is relevant. Be sure to include that personalization step so your value-add is clear.
  2. Buffer – This wonderful scheduler can take all those article gems you want to share and post them on the days and hours you designate. This way you can find several good articles at one time, but then spread out your shares so you don’t bombard people with them all at once, and you post at the times that will give you the best visibility.
  3. Evernote – So what do you do with those articles you want to keep for future reference? Print them out? Download them and stick them in a folder on your computer? Nah. With Evernote, you can keep all those articles, plus create to-do lists, in a virtual file. Now you don’t waste paper (or wonder where the heck you put the article) and you don’t clog up your computer memory. Even better, when you do a Google search, your saved Evernote articles can show up in the sidebar so you know whether or not you already have similar material.
  4. Visual Thesaurus – For a small fee this great mapping tool takes a ho-hum word and visually blows it out to show a variety of options. Find one you like better? Don’t stop there, click on it and you get another slew of word choices.
  5. LeadPages – In my Throwing Down a Website Drawbridge blog I discussed the importance of creating lead magnets; those content gems that bring people to your site and help you build a permission-based contact list. LeadPages helps you design the content you want to share and it can help you capture and convert your website visitors to get them onto your mailing list.

 

Digital marketing is here to stay. It impacts your entire marketing effort, more importantly, your bottom line. So, run with the ball and start executing your social media marketing game plan today.

 

ABOUT SHERI:
With 25 years in the financial services industry, Sheri is a recognized influencer, popular social media speaker, and a creative marketing force. As president of ShoeFitts Marketing, she collaborates with broker/dealers, financial advisors, third-party administrators, and financial professionals to help them leverage marketing tools and social media strategies to make meaningful connections that build business and grow sales.

5 Ways to Measure Your Website Effectiveness

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Every day, millions of people surf the Internet to conduct business-to-business (B2B) research. They want to determine anything and everything. Which software should they buy? Who should they turn to for legal help? How do advisors in the financial services industry stack up against each other? How do they separate themselves from roboadvisors?

More than 90 percent of B2B customers now conduct online research before making a purchasing decision, and they typically conduct 12 searches before settling on a brand or company, according to the Changing Face of B2B Marketing by Google/Millward Brown Digital.

Add these general online searches to the research your clients and referrals are conducting, and you can quickly realize the staggering impact of your website.

A few months ago, I asked Is Your Website Working for or Against You?, and many people told me the suggestions I made helped them rethink their website approach. Now, I want you to take those lessons and go a step further by evaluating the effectiveness of your website. Remember, Google evaluates your website to determine its value and search ranking, so you need to by using Google Analytics or a similar application.

  1. User Behavior Flow. When someone visits your site, where do they go and how long do they stay on your site? Do they linger on the homepage for a few seconds, or do they visit some of your subpages? If so, which ones? Understanding their patterns lets you clearly evaluate where you might want to change your content, design, and/or navigation.
  2. Acquisition Path. How do people get to your website? They may get there by typing in your web address, through a general search using keywords, by referral from another site, through your social media posts, or other avenues. You want to see a good channel mix that indicates people are finding you in a variety of ways.
  3. Network Size. How many people visit your website? Does this reach or exposure seem too low or about right? If the former, again think about the acquisition path, and consider increasing your social media activity and newsletters, while adding fresh content to your website.
  4. Sales Traction. What type of sales conversion and close ratio are you realizing?
  5. Blog Post Popularity. If you regularly add blog content to your website—and perhaps lead your followers to the blog via an email or social media post—look to see which ones have done well. Conversely, look at the blog posts that received little traction. Keep in mind that the title of the blog is often what draws people in, so make sure yours are strong by using a tool like CoSchedule’s Headline Analyzer.

We all want our websites to be beautifully designed, uniquely branded, mobile enabled, and rich with relevant search engine optimized content. Yet, it’s equally important to step back and see if all that goodness is indeed delivering.

ABOUT SHERI:
With 25 years in the financial services industry, Sheri is a recognized influencer, popular social media speaker, and a creative marketing force. As president of ShoeFitts Marketing, she collaborates with broker/dealers, financial advisors, third-party administrators, and financial professionals to help them leverage marketing tools and social media strategies to make meaningful connections that build business and grow sales.

Avoid Mediocrity by Defining Your Client Niche

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Many people in financial services like to think they can serve anyone and everyone. Perhaps this approach worked when they first started out in the industry. Yet, this type of thinking can actually be detrimental as professionals look to grow their business.

Can you define your client niche? Without a clear definition of who you serve, you become a generic commodity; another financial services professional in an endless murky sea of sameness. Why should someone do business with you if you cannot define your client specialization and your strengths?

Moreover, how can you effectively find and identify prospects if everyone is a potential client? How can your marketing, including your social selling efforts, target and address the needs of everyone?

The first step in combating this vague approach is to answer the following questions about your current preferred clients:

  • Who are you favorite customers?
  • Why do you like working with them?
  • What are the key characteristics? For business clients, consider industry type, revenue, and number of employees. For individual clients, think about demographics, values, risk tolerance, and financial goals.
  • What are their leading needs and concerns?
  • Length of business relationship?
  • Do they (or could they) provide referrals?

Are you starting to see some patterns? They may not all be the same type of client, and that’s fine, but most likely you’ll notice several key groupings.

With your current clients more clearly defined, think about your ideal prospects. Do they fall into any of the current groupings? If they are outside these segments, try to identify some commonalities to create a newly defined target group.

Now, you should have three or four client groups to address with your marketing strategy. Remember, in today’s permission-based outbound marketing climate, your clients drive that strategy and your social selling efforts.

Lastly, keep in mind you may need to tailor your marketing for each client group. The changes may be significant, or they may be small depending upon the diversity of your segments. For instance, when I send an email invitation to a ShoeFitts Digital Institute broadcast, I create several versions to address the interests and needs of my different clients and prospects.

Identifying and targeting your client niche is a crucial step in growing your business. In my Social Selling for Financial Advisors eCourse I delve further into your niche development by showing you how to define your why and better define your brand. Selling in today’s noisy digital sphere requires a well planned and executed strategy. Make sure yours starts by clearly defining your customers.

Compliance and Social Selling Can Co-Exist!

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Are you still just dabbling with social media and digital networking? Oh, maybe you’ve created a LinkedIn profile, but your photo is a cropped pic from a party, and your personal headline, summary and experience sections read more like a job-hunting resume than a networking magnet. What’s more, you don’t use social media to discover valuable information to help generate sales!

A recent Putnam Investment study shows some 81 percent of financial advisors now use social media for business. Frankly, I find this percentage a little high since at nearly every speaking event people tell me they are still reluctant to use social media. The most common reason I hear for this hesitancy? Compliance. Yep, that wonderful regulatory requirement we have in financial services.

Yet it’s important to remember that compliance is not a barrier. It’s just a hurdle or a speed bump. With some 75 million Generation D (digital) investors, and their $27 trillion in assets, you just cannot ignore the social space.

It’s equally important to also remember that social selling is not about being popular. It’s about sales! Likes, friends, and connections are only worthwhile if they help you build your business.

So, how do you get past those compliance concerns? Start with baby steps. First, understand there are some simple and easy rules to follow. Second, use common sense! The same regulations and rules that apply to your other sales and marketing efforts also apply to the digital space.

To provide more specifics and examples, I recently broke out the Mastering Compliance unit from my Social Selling for Financial Advisors eCourse. In Mastering Compliance, I show you how to navigate the compliance waters by covering:

  • Rules and regulations
  • The difference between static and interactive content
  • Three rules you MUST obey, and
  • Online conduct rules and monitoring requirements

I know compliance is not something to be taken lightly. After some 25 years in the industry, the last 10 of which I have spent concentrating on the social space, I understand your pain! That’s why I’m also currently offering the Mastering Compliance unit at NO COST.

I want you to feel comfortable using the digital world for social selling. Then, even if all you do is maximize your LinkedIn profile, you will be heading in the right direction. Later, you can up your game and learn how to jump more fully into the digital conversation.

So, stop dabbling! Compliance and social selling can co-exist!

Don’t Let Your eNewsletters Get Lost in Cyberspace

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Are you still sending slick online newsletters, featuring colorful headers, perfect layouts and lengthy text? They seem like such a great idea: take what worked in a print medium, convert it to digital and blast it out to your contacts.

But guess what? Turns out, your contacts don’t like this approach. These perfect looking newsletters are just too impersonal and long, and the graphics can take forever to download on a mobile device.

Like a lot of things in the digital marketing space, communication vehicles continue to evolve and adapt to changing tastes and technology. Even the terminology has recently changed from newsletter to eNewsletter to better reflect the delivery method. Today, your contacts want the following from your eNewsletters:

A reason to open – With countless emails populating inboxes, your subject line must attract attention in a catchy, but meaningful manner (check out Hubspot’s top picks). According to Constant Contact, the average open rate for a consultant is 18 percent; to achieve that number or better, you need “click bait”—subject lines with a little finesse and punch. One of my recent Friday Tips (a follow-up to an eNewsletter sent earlier in the week) garnered a 25 percent open rate with the title: Thought You Might Want to Know This Too. For more on email trends, check out my Women Rocking Wall Street podcast: Say What You Mean.

Keep it short – Time is precious, so don’t rattle on for pages. If you just wrote three spectacular blogs, don’t copy them all into one eNewsletter. Either send them out one at a time in three separate emails, or provide brief summaries in one communication and include the links to the blogs on your website.

Make it sweet – Your content should provide a value-add—some type of take-away that helps, teaches or enlightens your readers. In my eNewsletter, The Internet is No Baby, I discussed how business-to-business selling now requires relationship building or social selling. In addition to my own thoughts on the subject, I also provided some stats from, and a link to, a survey on closing sales in the financial services marketplace.

Make it special – Offer your eNewsletter contacts helpful tip sheets or timely reports. These may be the same lead magnets you use to build your contact list from your website (see Throwing Down a Website Drawbridge) or unique offerings you send to only your established connections.

Talk to me – Remember the emphasis now on personal eNewsletters? Readers want to feel like you are talking to them, or better yet, having a conversation with them. If you’re funny, be funny in your emails; if you’re a little off-beat, make sure that comes across with your tone and word choice.

Don’t overload with mega visuals – Some 66 percent of emails are now read via a smartphone or tablet, but with varying connection rates, so make sure your eNewsletters are not weighted down with huge graphic files that take forever to open.

One last thing to consider: This is your eNewsletter, so go ahead and include a call to action (CTA) from time to time. You don’t necessarily want a CTA in every communication, but once a month or when you are launching a new product or service is fine. I also invite my readers to send me questions or engage in conversation about my eNewsletter topics. I find this brings yet another level of personalization to the email and helps me be more responsive with my future communications.

Emails now fly around at a crazy rate. While you don’t have to move quite as fast, you do need to keep pace with the latest communication trends or your words will get lost in cyberspace.

Do You Have a Social Selling Strategy?

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I hate to slam the (refrigerator) door on cold calling, but frankly it’s quickly become a thing of the past. Businesses don’t want unknowns knocking at their door or calling on the phone. In fact, a recent survey shows cold calling fails 91 percent of the time!

Today, business to business (B2B) selling is following the same digital path as the business to consumer (B2B) process. Yep, now more than half of all B2B purchasers research you backwards and forwards on social media. They want to know who you are, your thoughts and your reasons for doing business. They want a relationship; they want a connection.

Bottom line: You need to leverage your social media presence and create a social selling strategy. Social selling uses social media to elevate your brand and build your business to rock your sales. Today, over 78 percent of sales people who use social media outsell their peers. You need to win the mind-share battle by attracting instead of chasing sales.

Think of social selling as an element within your social marketing plan, as the latter also includes brand perception and awareness, public relations, your website and much more. With a little know-how, planning and purpose, you can create a social selling strategy that helps you do the following:

  • Gather critical contact and company information
  • Establish yourself as a reputable thought leader on key sites
  • Make meaningful connections to build your business
  • Rock your sales

Thankfully, you don’t have to be both a financial services professional and a techie to figure all this out in order to become a social selling rock star. To start, take a look at your LinkedIn profile and make sure it’s complete and a clear representation of you and your services from the client perspective (check out Filling Your LinkedIn Restaurant with Quality Connections for more information and a downloadable tip sheet).

Once you can proudly stand behind your LinkedIn profile, you need to start making the site work for you by identifying and growing your connections. LinkedIn, which crested the 300-million member mark this year, provides a number of great ways to ferret out prospects and learn more about current connections.

You also want to become engaging, and no, I don’t mean charming at parties! You need to participate in conversations, provide thought leadership by curating and creating content, and join appropriate regional and industry groups.

If all of this seems a bit overwhelming, relax and breathe deeply! I can help! In fact, I have a new eCourse launching soon. Social Selling for Financial Advisors is for anyone in the financial services arena. It not only addresses social selling from a general sales standpoint, it also recognizes the compliance issues people in the financial services arena face. Together, we can nail down your social skills and rock your sales.

Top Five Tips for Making Your Website Experience Rock

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Okay, admittedly I am a bit of an Internet fanatic and critic. I love surfing the web and finding useful information, and I am always fascinated by both good and bad website design. However, surprisingly, I am not alone as both a consumer and businessperson.

While we all know the Internet is crucial to most B2C sales, it is also now a vital tool in B2B sales. In my ShoeFitts Marketing blog Don’t Know Where You Are Going? I shared a recent McKinsey & Company study that indicates B2B purchasing decisions are no longer linear and they include online research, validation and social conversations.

This means, you cannot avoid the virtual elephant in the room—your website. It needs to embrace users and make their experience easy and pleasant. So, with my Internet fanatic cap firmly in place, here are my Top Five Tips for Making Your Website Experience Rock:

  1. Make it Credible and Professional – As a financial services advisor, your website must reflect the industry, and your products and services. Sure, you want to infuse it with your personality, but it still needs a clean presentation that says to your clients and prospects, “hey, you can trust my firm.” Consider all elements of design—layout, colors, fonts, graphics, and photos—and the messages they convey.
  2. Provide Easy Navigation – One of my number one pet peeves is poor website navigation. Your website should provide short main menu topics to group your content, and sub-menus with additional breakout categories when necessary. Be sure to include a search bar, so visitors can plug in a word phrase. Scrolling websites are also becoming increasingly popular so people can see more information right from your homepage. You can include those same menu topics within the body of your page, perhaps with some brief, explanatory text or graphics. Also, don’t forget to make sure your website is mobile friendly!
  3. Include Contact Information – Let’s say I love everything you have to say on your website, but I can’t figure out how to reach you. Make your contact information visible on the homepage, and then consider putting it at the bottom of every page. Include your phone number, address, and social media links.
  4. Let ‘em Join – Provide a form so people can join your mailing list to obtain tips, newsy items, and event invitations. Remember my AdvisorTweets Throwing Down a Website Drawbridge? Use your website to help draw people to your site and then capture their contact information.
  5. Lose the Jargon – While we may all know the latest financial terms and acronyms, your website visitors probably don’t have a clue what they mean. Your word choice and tone should be helpful and understandable—almost conversational—so people comprehend the content.

Throwing Down a Website Drawbridge

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Did you know your website is a bit like a castle, and as the king or queen, you have the power to throw down the drawbridge and usher in desirable visitors? Okay, the vision may seem a bit dramatic, but the point is sound: with some savvy digital strategies you can bring credible leads to your website and build your sales growth channels!

In my recent AdvisorTweets blog Is Your Website Working For or Against You? I touched on lead magnets. However, based on the questions I have been receiving, a lot of you would like to know more about this social selling concept.

First, your lead magnets serve as that drawbridge to your website. Second, they provide a way to build a permission-based contact list of clients and prospective clients.

For instance, lets say you have a great new tip sheet you want to offer. Perfect, turn it into a lead magnet to draw people to your site! I recently used a similar approach with my Six Steps to a Spectacular Social Strategy guide by using the following steps:

Blog – On the ShoeFitts Marketing website I post How To Avoid Obsolescence: What Martha Stewart Can Teach Financial Advisors with a tie into some of the concepts from my Six Steps guide. While I tend to create content for my blog, don’t forget you can also curate content by sharing your thoughts and ideas on other source material or news.

Call to Action – At the end of the Martha blog, readers can click on a Download Here link that takes them to a contact information form.

Auto-Responder – Once readers fill out the form, an auto-responder email sends a downloadable Six Steps guide in an attached pdf. Readers obtain a worthwhile value-add, and I obtain their contact information.

Thank you – Following the download, I send a quick thank you (another automated response). Thank you notes are also a great time to send some additional tips or to offer help with any questions. In essence, they can keep a conversation going.

Getting People to the Blog – For all the above to work, you need to get people to that blog. Here are a couple of the methods I employ:

  • Social Media: Tweets and LinkedIn Updates – Post four or five short summaries about the blog and a link to the blog. Your tweets will most likely be short snippets, while your LinkedIn updates may be a couple sentences. Be sure to spread out the posts over a week or two using a scheduler. (Guess what? You can even reuse Tweets!)
  • Email or newsletter – Send current contacts some enticing points from the blog and a link to the blog site. My email list includes people who have signed up for the newsletter through my website, as well as traditional contact interactions. Whether you use a short email note or multi-faceted newsletter, both are a great way to share your smarts and offer a value-add to your contacts. While this won’t provide new leads, you can set up the lead magnet contact information request so it picks up additional client specifics such as a person’s title or industry.

Through all of this, as with much of marketing, you need to be consistent with your outreach. Start with a manageable schedule, maybe two blogs/emails and one lead magnet a month or a quarter.

Just try to drop that drawbridge as often as you can. Remember, it’s pretty lonely in that castle without contacts.

Would you enjoy seeing this blog in action?

Many of these concepts, along with helpful supporting graphics, were discussed in a recent Deconstructing Digital webinar. Watch now!

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