Behind the scenes of AdvisorTweets.com
Financial Advisors, Are You Using RSS Feeds?
We’d like to second the question that @AdvPerspectives asked this morning via Twitter. Advisor Perspectives is an online publication whose target audience includes fee-only financial advisors. We’ve been a fan but, because we’re mad RSS-users (and AdvisorTweets is riddled with them), we always wondered why the site didn’t offer RSS feeds.
As of today, they do (subscribe here), which they announced via Twitter. And they ended the tweet with the question we’d like to ask, as well: Is this valuable for you?
We care for a few reasons.
Financial advisors who tweet are managing a firehose of information. RSS can make your work easier and more enjoyable. Those of you who are actively creating content beyond Twitter also have reason to consider RSS for your sites. If you don’t use RSS but are curious, watch this excellent Brainshark tutorial from RidgeWorth Investments.
We believe that the lack of RSS feeds is one of the glaring deficiencies of asset manager sites and we consistently urge our Rock The Boat Marketing clients to add RSS. We specifically cite financial advisors as a key audience who will benefit by using RSS subscriptions as opposed to needing to continually check back on a site.
But if you, the most wired financial advisors (online and tweeting), say that you’re lukewarm on RSS, maybe we need to dial back the urgency of getting RSS added. (We still think it’s a must feature to offer for other content consumers, though.)
Please, we’d love to get your feedback–either comment below, reply via Twitter or send us an email.
March 1, 2010 - 12:26 pm
Very recent convert to RSS readers. I don’t know how I managed prior to them. They make things much easier if you are following a large number of websites, save time, and also can eliminate costs/overhead by reducing subscriptions, etc. Main drawback – tendency to follow & subscribe to feeds reinforcing reader’s opinions and thoughts instead of material questioning and challenging those opinions. Website use – I’m just wrapping up the details of a website revamp including a blog page which my research told me RSS feed subscription capabilities was an absolute must given that there will be updated content. Regardless the number of subscribers you may have to your feed, I really believe it’s essential.
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Pat Allen Reply:
March 1st, 2010 at 12:43 pm
Ross (@heartcapital), thanks for your comment.
You raise an excellent point about the temptation to rely wholly on what’s in the feed reader. We, too, still fight to find the time to serendipitously discover online content.
Best of luck with your new Web site!
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March 2, 2010 - 8:59 am
I agree Ross…as prudent advisors it is a must that we continue to read and be open to conflicting points of view. It’s easy to drink any flavor of cool aid you’d like thru the proverbial “fire hose”. I make a conscious effort to be open and remain humble.
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