Over the last few weeks, The Wall Street Journal Digital Network has been showing some interest in what can be learned from financial advisors who tweet (the cause to which AdvisorTweets is dedicated) and their support systems.

On November 20, The Wall Street Journal Financial Adviser blog reported that Twitter Yields Intelligence for Advisers. While using Twitter may not explicitly produce new clients, advisors value the networking benefits of the social network, the article reported.

Today, FINS, the guide to finance jobs, published The Top 10 Twitter Feeds for Career-Minded Advisers whose thesis was that junior or new advisors could benefit from following advisor tweets. Of course, we agree!

Cited in the article were three advisors (@rwohlner, @jessefelder and @curtisfinancial) we follow on AdvisorTweets, with others representing individuals, organizations and online publications that we wholeheartedly recommend, too, but can’t follow via our all-advisor AdvisorTweets account. (See Please Follow @AdvisorTweets–And Some Of Our Favorites for an explanation.)

OK, our work was mentioned in the articles but, sincerely, that’s not the reason we’re happy to see this coverage. We love the fact that these professional communicators are getting some attention. We’ve commented before and elsewhere about the skepticism expressed by those not participating in social networks. They don’t get it because they’re not experiencing the value.

I was among the sources that Laura Lorber, the writer of today’s article, asked for input.  As I told  her, asking me for my favorite advisor Twitter accounts is like asking for my favorite Web site. Impossible! Can’t be done. In each account I think I can see the advisor building his or her own brand, and I appreciate their varied approaches.

Roger Wohlner, Jesse Felder and Cathy Curtis are among the cream of a bumper crop of advisors who each in their own way use their 140-characters to demystify investing and the process and expectations of working with a financial advisor.

What’s happening via Twitter and for that matter LinkedIn, Facebook, Blip.fm, etc. is the formation of observable, accessible communities. Dow Jones, a company that built its empire on identifying and reporting on value first, gets it.