Look what I came across this morning while doing my daily social site crawl.

The title–”FINRA’s 10 Commandments of Social Media Engagement for Financial Firms”–is what caught my attention. If there’s been one single comment I’ve heard about FINRA and social media, it’s that the “guidance” in last year’s FINRA Regulatory Notice 10-06 has left too much to interpretation. Commandments? That’s not been my sense of FINRA comments so far. (And remember that the industry is on high alert for some additional direction in a matter of weeks.)

Nonetheless, you may benefit from taking a look at this 43-slide presentation published yesterday by Glen Gilmore. According to his LinkedIn profile, Gilmore is principal of Gilmore Business Network, a NJ-based social media consulting firm, and a practicing attorney. He’s an adjunct professor of Digital Marketing & Social Media Law at Rutgers University. His presentation provides substantial detail on some of the issues facing FINRA-regulated entities.

As I pass this on, I’ll echo Gilmore’s disclaimer on page 3 of the deck–none of the content should be taken as gospel (as it were). Gilmore’s background is impressive and includes serving as a media source during the country’s anthrax crisis and mayorship of New Jersey’s eighth-largest city. But, no financial services experience is shown.