Comments on: Meet AdvisorTweets’ Top 5 Financial Advisors In March

By: @arkovibackups Wordle visual trends on Twitter — Blog: Arkovi Social Media Archiving

Tue, 06 Apr 2010 16:34:30 +0000

[...] discovered Wordle via @advisortweets and the most recent blog post showing the top five financial advisors tweeting for the month of March 2010. Of course we [...]

By: Susan Weiner

Susan Weiner — Thu, 01 Apr 2010 11:26:02 +0000

As you can tell, I prefer conversation, too

By: Russ Thornton

Russ Thornton — Thu, 01 Apr 2010 01:10:09 +0000

@Susan – Actually, you can setup a highly targeted Google Alert and turn its results into an RSS feed that you can channel into a Twitter account. I’ve seen this done effectively by some folks, but they also monitor and engage in conversation with others, whereas it seems some just pump in info (whether targeted or not) and use Twitter as a broadcast tool only, and not a conversation platform.

I guess it depends on your goals and who your audience is.

By: Susan Weiner

Susan Weiner — Thu, 01 Apr 2010 00:26:56 +0000

Russ,

Do you think the folks who use the RSS feed strategy may have tailored their feed to their clients/prospects? This strategy might have value if the advisors are saying, “You don’t have to scan the news, I’ll do it for you.”

I could see this being valuable for a certain audience.

By: Russ Thornton

Russ Thornton — Wed, 31 Mar 2010 21:23:09 +0000

I certainly believe in ‘different strokes for different folks’ and am always interested in seeing how people use tools like Twitter in different ways.

I’m certain there are benefits to a “high volume” strategy as well as for a more highly engaged approach. All are subjective terms, of course.

Keep the interesting info coming. I love this stuff

By: Pat Allen

Pat Allen — Wed, 31 Mar 2010 21:15:46 +0000

Hi Russ, thanks for stopping by. I appreciate the spirit of the comment.

Twitter accounts that produce a high tweet volume suggest that there’s a perceived value to Twitter as a channel. Of course, you’re right that an account could just turn a spigot on and let it go. Even in such a scenario, I’d be interested in what the advisor’s objective was–and what the continued benefit was.

In taking a look at the data, I was pleased to see that the top tweeters represented a mix of RIAs and financial planners pursuing what seem to be varied strategies.

What I love about AdvisorTweets is that it is a mosaic.

By: Roger Wohlner

Roger Wohlner — Wed, 31 Mar 2010 20:36:44 +0000

Pat,

Thanks for the “generous” comment. I RT a lot because there are so many folks on Twitter (many of them my fellow financial advisors) who post interesting material that I want to ensure that my followers see.

Thanks for this post. I now know what a tweet cloud is.

Roger

By: Russ Thornton

Russ Thornton — Wed, 31 Mar 2010 20:07:05 +0000

Interesting that #1 & #2 appear to pump in most of their content via an RSS feed.

I’m not criticizing this approach . . . just find it interesting and would be curious to know if this “quantity vs quality” approach helps boost their profile visibility and/or search engine rankings.

Interesting info. Thanks.