Yes, there are at least one dozen other things we should be doing on the first workday of 2010. But let’s never mind that for now.

Later in the week we’ll be updating our stats on the financial advisors that make up the AdvisorTweets.com universe. But when we saw an announcement today that TweetPsych creates psychological profiles of Twitter lists, we just had to give it a whirl. AdvisorTweets’ very reason for being is to follow financial advisors and better understand what what’s on their minds. And now there’s an app for that?

We submitted the full AdvisorTweets Twitter list for comparison with the thousands of other Twitter lists in the database. That’s how TweetPsych identifies traits that occur more or less frequently in the list analyzed.

Above is a screenshot for the profile. Given the nature of the list, which is drawn from who we follow on the curated AdvisorTweets site, we’re not surprised by the most frequently mentioned topic (money) or the least (sex). But the rankings of some of the other mentions (e.g., negative sentiments getting above average mentions and positive sentiments mentioned less than average) surprised us.

Above Average Mentions

• Money (257%)
• Leisure (38%)
• Time (13%)
• The Future (13%)
• Negative sentiments more than average: 10%

Less Than Average Mentions

• Work (-2%)
• The Present (-9%)
• Constructive behavior (-10%)
• Conceptual thoughts (-11%)
• Anxiety (-18%)
• Emotions (-18%)
• Social behaviors (-22%)
• Positive sentiments (-24%)
• Primordial content, defined as “lower level dream-state and unconscious modes of thought”) (-28%)
• The Past (-28%)
• Numbers (-33%)
• Learning and education (-37%)
• Senses (-40%)
• Self reference (-46%)
• Media (-48%)
• Sex (-79%)

Then just for fun, we thought we’d compare the advisors’ profile with the @RockTheBoatMKTG InvestmentManagers Twitter list. While individuals stand behind the advisors’ Twitter accounts, the investment managers on Twitter (18 that we know of) tweet with largely institutional personalities.

Again, no surprises at either end but the investment managers’ account profiles varied a bit from the advisors. The largest variations are in boldface.

Above Average Mentions Investment Managers Twitter List Results In Red

• Money (257%) 401%
• Leisure (38%) -88%
• Time (13%)  N/A
• The Future (13%) -15%
• Negative sentiments more than average: 10% -74%

Less Than Average Mentions

• Work (-2%) 66%
• The Present (-9%) -33%
• Constructive behavior (-10%) 14%
• Conceptual thoughts (-11%) 16%
• Anxiety (-18%) -28%
• Emotions (-18%) -55%
• Social behaviors (-22%) 6%
• Positive sentiments (-24%) -36%
• Primordial content, defined as “lower level dream-state and unconscious modes of thought”) (-28%) -18%
• The Past (-28%) -75%
• Numbers (-33%) -21%
• Learning and education (-37%) 97%
• Senses (-40%) -44%
• Self reference (-46%) -80%
• Media (-48%) -60%
• Sex (-79%) -93%

OK, back to work.